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In the past 6 years, the display rack industry of China has gone from an initial development period to a golden period of rapid development. The number of display stand production companies continues to increase; the display stand production technology has been greatly improved; great progress has been made in the international certification for display stand; display rack expo continues to expand. 

The display rack is a communication path between the product and the consumer, also a form of business that promotes sales. Overall thinking must be done when designing the display rack. There are displays everywhere in the mall now. This makes the display stand an important part of product sales. The display stand design of the product is not aesthetic art, nor is it the designer's self-expression.

Good-looking display racks may not achieve satisfactory sales performance. The primary task of display rack design is to achieve the strategic goal of sales improvement through creative design.The following introduces three patented products of our company so that you can feel the unique charm of the display racks.

The first product is an intelligent interactive display stand, which uses N + 1 video intelligent sensor switching technology. The corresponding sensor chips can be set for different products, and different videos can be loaded. Consumers can switch to the corresponding product video after picking up any product. This product can play a role in interacting and displaying with consumers...

Latter one is an intelligent charging display is our patented product, it is able to charge products while displaying. The LCD screen shows the voltage and current when the display is in charging molded of power bank charge phone, or PD quick charge the power bank as well as PD quick charge the mobile phone.

This nebulizer display uses ultrasonic nebulizer and colorful light to set off the products, convert the static display into the dynamic display to attract the consumer's eyes. The display can be used for wine or perfume, watches, and other consumer goods.

The display rack expresses for products in the mall. When many products with similar competition are placed together on the shelf, how to make your products stand out from the many competitive products? How to grab the first sight of consumers? How to drive purchase activity through product props? This must be the first question that every corporate marketer, designer, and display stand design company think over before the display stand design work begins.

Communicative

The person who can see the display rack is the consumer. If you want to attract the consumer's attention, the design of the display rack should consider how to intuitively convey effective brand information and product information to consumers. Straightforward and effective expression of brand information should meet the below principles.

Clear, concise and intuitive

Think from the standpoint of consumer.

The important information on the display rack shows up less than

The design of the display rack must be interconnected with the brand, express for the brands. The core concept of brands must be clearly expressed on the display rack. The dimension of a display rack is very limited. Important information should be placed in a conspicuous position so that consumers can see it at a first sight and obtain the information you want to express.

When designing a display stand, we must also have an overall thinking about the future extension planning of the product line. We cannot only consider the current situation but also make a longer-term plan. 

Based on the above requirements, our company will investigate the background of a project when receiving the inquiry, so as to understand the customer's company culture, company positioning and the product's information clearly, and then work out a comprehensive design plan.

Uniqueness

The "special shape" is always attractive, so the design of the display rack must be so. Of course, this is not the original meaning of the idiom, we are talking about the design of the display rack must be unique, so that it can stand out and attract the eyes of consumers.

The uniqueness can be a symbol, an IP image, or a unique shape. If you can shape a highlight of your product and let people remember you at once, then the design of this display rack is successful. The unique symbol of the display rack can enhance the consumer's sense of recognition of the product, which can play a very good role in driving purchase activity and product SKU extension in the future.

Based on the above requirements, our company will start with the product structure and product materials. In terms of structure, we will continue to optimize over the design process, and strive to make the product have a beautiful appearance and practicality; for example: when it is necessary to fully display the entire product, we can design a rotating structure to enable the product to "move" itself. On the material of the product, the corresponding material will be selected according to the characteristics of the product, for example,select acrylic material, according to its easy to color characteristics, you can use the color to highlight important information ...

Ductility

Commercial packaging design must be extensible. Extensibility here refers to changeable. For example, the printed signs can be replaced if need, the graphics can be replaced. The same series of display racks must be extendable, For example, the display racks in 400mm wide and display in 800mm wide should be as consistent as possible in height, depth, materials, etc., so that the design of display racks of products of the same brand must have extremely strong fission extension.

The extensibility of the display stand design is also manifested in the following aspects. The basic elements of the display stand can be extended to all marketing and communication actions of the product. The brand color of the display stand represents its unique identity attribute and also has a strong spreadability. Therefore, in the field of display stand design, ductility is also reflected in the coherency of subsequent marketing communications.

Based on the above requirements, we need to pay special attention to the extensibility of the display stand in design process. Now many enterprises will launch specific products at specific festivals, for example: at Christmas, they will launch products with a Christmas atmosphere, then you need to design a Christmas display. However, the current situation on the market is that this display shelf will almost lose its function once Christmas Holiday is over. But if we also consider the extensibility in designing these seasonal display stands, then the design of this display stand is successful.

This has very high requirements on designers, not only to show the atmosphere at that time, but also to consider for the future. It requires designers to consider the design plan in all aspects when doing it.

The above only mentioned the three aspects that designers need to consider, but in fact we can also take into account the branding, attractiveness, purchase desire and other information of the display rack...

Responsy Display is a one-stop service provider for display, create high-quality and distinctive display racks to help companies win more business.