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The function of the display stand is to bring more sales to the product and promote the brand; how does the display stand bring us flow of people? This article will tell you the marketing "road" of display stands.

Usually we have this feeling that most customers who consume in shopping malls have a mentality of difficulty in choosing. There are many reasons for this mentality. For low-cost young customers, they will hesitate because of their own economic situation, choosing high prices, worrying that they can’t afford it, and choosing low prices they worrying about poor quality. They wanted to choose products with average prices and reasonable quality, but it was difficult to pick. They spent a lot of time to shop around, but eventually returned empty-handed. It is difficult for consumers to buy their favorite products, and as merchants, we don’t sell our own products.

Since it is difficult for consumers to make choices for themselves, let us help them make choices. Many goods are placed in the mall for people to choose from, no initiative for products themselves, so we have to increase them externally. Therefore, when consumers are faced with many products and have no idea where to start, the display stands (acrylic display stands, cosmetic display stands, snack display stands, etc.) provide consumers with product information to attract consumers, to promote a deal. At the same time, it has the effect of improving the product image and corporate reputation for enterprises.

The process of display stands to promote sales:

Line 1:

Pre-emptive，Win initiative

First of all, from the consumer's point of view, an excellent and impressive display advertisement has the following basic characteristics: 1. Arouse the attention of consumers; 2. Inspiring consumers' association; 3. Convince consumers to act. Therefore, the above three basic points must be possessed in the structure of the advertising pictures and display stands. Of course, it is better to have other creative additions. However, the realization of these functions requires the customization of display stands. The only customization can make your display tools personalized and variable selection. The Responsy display focuses on customization. We have our own factory, we focus on quality, and we can create a unique display stand for your product, and make your product stand out from the crowd.

Line 2: 

Promote the final purchase

All marketing methods are for one purpose, which is to transform into purchasing power. In fact, the previous inducement work is the basis for urging customers to make a final purchase. The customer's purchase decision is a process. As long as the promotion work in the process is well done, the result will naturally occur. After winning the initiative from the display stand and attracting customers to come and watch, you must grasp the customer's attention and excitement, that is, let customers understand your product, what your product is, what is made of, and what effect, if you meet all the needs of the customer's psychology, then congratulations, you have successfully stimulated the customer's buying psychology. Therefore, the second step must be reflected in the quality of the display stand and the products.

Doing these well can basically attract consumers and promote their purchase determination. Display stands play an irreplaceable role in the process of gaining sales. Although they are all subtle, they are an important vehicle to facilitate transactions.