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Data show that in recent years, the total global cosmetics retail sales have increased year by year, and the global cosmetics market has continued to expand, exceeding $500 billion in 2019. Among them, skincare products are the largest category of fine molecules required for cosmetics, accounting for 40%. The fastest-growing segment of the skincare market is natural and organic products that contain no unnecessary chemicals, parabens, additives or fillers. We have made dozens of retail POP and skincare displays for beauty products. In today’s blog post, we’ll look at 8 examples of displays we have designed to help a number of brands stand out at retail in the hypercompetitive skincare market.

Our first example is a 2-shelf wood counter beauty display we created for Vertra’s line of high-performance natural sunscreen. We built the display using solid pine wood with a washed finish. We added screen printed branding on the header and displays brand signs to give the display an authentic, outdoor lifestyle feeling which is the essence of the Vertra

Our second example is a countertop display we designed for a soap company. Constructed of natural wood finish, this simple counter shelf display was designed to make the original ecology pop. We added a die-cut deader for branding.

We also designed a countertop wire version of the display in an effort to reach a lower price point for the display. We retained the same header sign but changed the construction of the body to white powder coated wire with decorative curved wire to create a more feminine feel.

As you may have read in our other blog posts, we are a big fan of using bamboo in skin care displays, particularly when we are designing displays for organic or natural products. The counter display below is an example of a very simple branded platform for Coola’s natural and organic sunscreen line. We constructed this out of clear-coated carbonized bamboo and added laser-cut white acrylic dimensional letters to spell out the brand. We finished the display with a screen-printed acrylic front lip attachment.

Speaking of bamboo, we also design the bamboo lotion display stand. It’s made out of the same bamboo material. On this piece, we laser engraved the branding instead of using acrylic letters. It’s ideal for its intended market.

Our next example is a counter display we designed and manufactured for Stagecolor. Our objective was to make this simple, clean, and cost-effective. We used black acrylic, screen printed on the bottom section, and added an artwork backer.

Next, we created the floor skincare products displays. We made the display out of metal & acrylic, has 5 floors, added led branding, and designed a clear acrylic sleeve for an interchangeable sign.

Our final example today is another countertop glorifier that we made for Dermasport’s line of skincare products for active people. We used a high gloss finish on the MDF base in which we cut recessed holes for the product. We included branding on the base and added a removable die-cut header sign. We thought the header graphics were a bit busy, but we went with what the customer wanted. We still think it turned out to be a simple, cost-effective, and attractive counter display.