Shoe racks shape brand story
He ’s about to go to heaven, side by side with Nike
Skechers, born in 1992, is now the second largest footwear brand in the United States after Nike.
Skechers started out as a practical boot in a beach hut in California. The garbage culture in the United States in the mid-1990s (a culture that was popular on the California coast and spread from Seattle to the surrounding cities, especially music, was rock music at the time. Kind of) prevails.
The word Skechers comes from Southern California slang, which means "young man who can't sit still", plus the design and production style of shoes and boots reveals an unruly rebellion, embraced by the trend at that time, and gradually became a garbage culture. A symbol of the grunge era.
After 20 years of innovation, it has been keeping up with the trend of consumption of young ethnic groups. At present, it has designed, developed and marketed more than 3,000 men's shoes, women's shoes and children's shoes and other sub-brand products.
With offline sales as the main channel, the stores spread all over the world, and deliver about 100 million pairs of Skechers brand shoes to the world every year, with annual sales of about 300 million US dollars.
Skechers' global offline stores are also different. Each country's stores have certain local characteristics. In terms of overall design style, they are also widely accepted in target countries:
It can be seen that Skecher's offline investment is very large. The distribution and construction of stores have covered major commercial centers in various countries. At the same time, when designing and building, local folk customs and consumer habits must be considered. In addition to the overall layout and display, products The display design such as display rack display also occupies a large proportion of stores, and in the production and production of display racks, we have also maintained a good cooperative relationship with our company:
It can be seen that Skecher's offline investment is very large. The distribution and construction of stores have covered major commercial centers in various countries. At the same time, when designing and building, local folk customs and consumer habits must be considered. In addition to the overall layout and display, products The display design such as display rack display also occupies a large proportion of stores, and in the production and production of display racks, we have also maintained a good cooperative relationship with our company:
In particular, the final three inspections and random sampling inspection procedures follow international standard procedures, so that after receiving the goods, customers can obtain an intact display rack to immediately put them into store operation, which greatly reduces a series of intermediate costs such as return and reshipment , Skeage ’s success in global strategy is not only because of its dedication and love for its products, so it can be treated meticulously, and the extra value generated by this serious and responsible attitude is to reduce the cost of both parties in the transaction, Increased buyer satisfaction; this coincidence in this attitude allows us to work well with Skechers for a long time.
