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From a piece of acrylic sheet to the birth of a display stand, it has gone through a lot of processes, and design is an issue that deserves our attention. The birth of the design must go through the communication between the customer and the salesman, and the design drawing has to face detailed modification. Finally, after the customer confirms that there is no need to modify, mass production can be carried out, and then you’ll see them in the market.

5 major elements of display stand design

1. The design of the display stand should be fully considered, easy to carry out.

When designing the display stand, the size, color, and material have to be considered. Don’t change it randomly once the design of the display stand is discussed and approved, especially in the later period. The change may delay the production and increase the cost. Let’s say if it is a seasonal display rack, you may miss the sales reason. Sometimes the budget may conflict the design. There can be a big gap between budget and design. As a display stand designer, you must accept the budget realistically and try your best to do the design work within the budget. If the budget is not clear, it does not mean there is no limit. This is likely to cause a lot of trouble. If the design and production expenses are too much, the designer of the display stand should bear the responsibility. Therefore, we must insist on clarifying the budget standards, controlling expenditures, arranging all items and standards in advance, and doing a good job of design and construction within the budget. When the budget is exceeded, communicate with customers in time to avoid unnecessary trouble.

2. The display stand design is simple and clear

Conciseness and clarity are the best way to attract consumers. Making sure average person can receive limited information in a short time. Consumers will not be interested if they cannot obtain clear information in a short period of time. Therefore, the exhibits should choose representative products. Photos, diagrams, and text descriptions should be clear and concise. It is necessary to use colors and other collocations to make some bold designs, which can instantly capture consumers' attention, and the first impression of it brings to consumers. The first impression is very important.

3. The display stand design should be prominent and focused

The display rack should have a focal point. The focal point of the display stand can attract attention. Focal point should serve the purpose of display, especially for special products, new products, most important products or products that are valued. On the one hand, the focal points are highlighted by means of location, layout, and lighting. On the other hand, it is to use appropriate colors, diagrams and layouts to create a unified impression in a coordinated manner. The mediocre display rack does not bring outstanding effects. Creating the use scene of the product or adding some interaction can bring better exhibition effect.

4. Display stand design should be unique

Uniqueness can attract more consumers, make it easier for consumers to identify, and leave an impression even if they have already passed by. The design should be unique, but not against the exhibition goal and commercial image.

5. The design of the display stand should start from the point of the consumer

No matter what you do, it is for consumers, so the success of the display stand depends to a large extent on the audience's interest and reaction. The design of the display stand should consider consumers, mainly for their purpose, mood, interest, opinions, reactions, and other factors. Designing from the point of consumption can easily attract attention to leave a deep impression on the target audience. Therefore, when designing a display stand, a designer must also form the point of the consumer. Only such a display stand will resonate.